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	<title>Strap</title>
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	<link>http://www.strapdev.com</link>
	<description>the official blog</description>
	<lastBuildDate>Wed, 03 Mar 2010 20:42:03 +0000</lastBuildDate>
	
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			<item>
		<title>FI graduation and the aftermath</title>
		<link>http://www.strapdev.com/2010/03/fi-graduation-and-the-aftermath/</link>
		<comments>http://www.strapdev.com/2010/03/fi-graduation-and-the-aftermath/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 20:42:03 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[company]]></category>
		<category><![CDATA[founder institute]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=98</guid>
		<description><![CDATA[we&#8217;re done with Founder Institute &#8212; we graduated!
the program was really awesome. there are still some kinks to be worked out, but i&#8217;d say it was extremely helpful, especially to first-time founders like richard and myself.
we&#8217;re planning on attending some of the LA sessions; hopefully we get to meet more interesting people!
just to keep you [...]]]></description>
			<content:encoded><![CDATA[<p>we&#8217;re done with Founder Institute &#8212; we graduated!</p>
<p>the program was really awesome. there are still some kinks to be worked out, but i&#8217;d say it was extremely helpful, especially to first-time founders like richard and myself.</p>
<p>we&#8217;re planning on attending some of the LA sessions; hopefully we get to meet more interesting people!</p>
<p>just to keep you updated on progress, we changed our name from Receet to MelonStand a few weeks ago, and we&#8217;ve been working through a rebranding process. adeo, FI founder + TheFunded guy, told us we were one of the more stubborn groups in the class wrt changing our name, but i&#8217;m really glad we did. the branding and marketing possibilities are endless, and people smile when they hear our name. awesome.</p>
<p>anyway, i think i might be attending an ixda meeting tonight. hope that goes well.</p>
<p>until next time!</p>
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		<title>rebrand!</title>
		<link>http://www.strapdev.com/2010/02/rebrand/</link>
		<comments>http://www.strapdev.com/2010/02/rebrand/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 01:25:43 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[company]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=92</guid>
		<description><![CDATA[we&#8217;ve made the decision &#8212; we&#8217;re changing Receet&#8217;s name to MelonStand. while it&#8217;s quirky, it&#8217;s easier to spell and gives people a happy feeling, which is always a good thing. it also gives us great branding opportunities; don&#8217;t be surprised if you see us at your favorite TechCrunch event in a future chopping up cantaloupes.
anyway, [...]]]></description>
			<content:encoded><![CDATA[<p>we&#8217;ve made the decision &#8212; we&#8217;re changing Receet&#8217;s name to MelonStand. while it&#8217;s quirky, it&#8217;s easier to spell and gives people a happy feeling, which is always a good thing. it also gives us great branding opportunities; don&#8217;t be surprised if you see us at your favorite TechCrunch event in a future chopping up cantaloupes.</p>
<p>anyway, other than rebranding and redoing all of the graphic styles, this week has been slow. Apple&#8217;s iPad announcement last week sent everybody in a tizzy. i&#8217;d like to see a higher resolution display though &#8212; if it were a 10&#8243; or 12&#8243; device with 1280&#215;800 resolution i would rush out to buy one today. it looks like i&#8217;ll end up waiting for version 2, which is a lesson i learned on both my 1st-gen Macbook Pro and iPhone.</p>
<p>we&#8217;re thinking of making another trip up to norcal soon. i wonder if there are any good events going on this month&#8230;?</p>
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		<title>founder institute bay area + founder showcase</title>
		<link>http://www.strapdev.com/2010/01/founder-institute-bay-area-founder-showcase/</link>
		<comments>http://www.strapdev.com/2010/01/founder-institute-bay-area-founder-showcase/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 04:31:45 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[fluff]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=86</guid>
		<description><![CDATA[awesome. that&#8217;s how i&#8217;d describe two weeks ago &#8212; both the fi session on wednesday and the showcase the night after.
we got back from fi daygo at 3am wednesday morning. i ended up doing laundry until 5am. we left town at 10, ran some errands, then really hit the road around 11:30. it was a [...]]]></description>
			<content:encoded><![CDATA[<p>awesome. that&#8217;s how i&#8217;d describe two weeks ago &#8212; both the fi session on wednesday and the showcase the night after.</p>
<p>we got back from fi daygo at 3am wednesday morning. i ended up doing laundry until 5am. we left town at 10, ran some errands, then really hit the road around 11:30. it was a long and uneventful drive (thank god i wasn&#8217;t driving the Q); we hit san jose at around 4:30. we lazed around for 15 minutes then drove to WSGR&#8217;s offices in Palo Alto (nice place, btw). we met some bay area founders, adeo made fun of our name (in front of the whole class, no less), and aaron patzer, phil libin of Evernote, and GD ramkumar (formerly of A9, now at Amazon) all gave awesome talks (i really liked phil). i was sitting in the front row, shaking from all the caffeine i had consumed before showing up. i don&#8217;t think i&#8217;m ever going to do that again.</p>
<p>we grabbed drinks that night at a place with the word &#8220;nuthouse&#8221; in its name, which i thought was hilarious. maybe i just have a juvenile mind. there are some interesting cats in the program, all with great ideas. </p>
<p>rich and i attended the founder showcase the next day, held at sun&#8217;s campus in santa clara. the venue was cool, as were the pitches, but some of the companies lacked a clear monetization strategy &#8212; maybe i&#8217;m spoiled by receet having one. hung out with some more people that night after, then hit the hay.</p>
<p>i swung by hacker dojo the next day and did some work. i checked out <a href="http://mymicromobs.com">micromobs</a> and <a href="http://trendero.com">trendero</a> when i was there &#8212; both interesting products with cool teams behind them. </p>
<p>we ended up having a bbq on saturday in honor of my friend john&#8217;s birthday, then drove home on sunday.</p>
<p>it was an awesome but tiring week. looks like we&#8217;ll be doing it again soon&#8230; </p>
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		<title>ack! new year!</title>
		<link>http://www.strapdev.com/2010/01/ack-new-year/</link>
		<comments>http://www.strapdev.com/2010/01/ack-new-year/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 23:49:11 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[fluff]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=84</guid>
		<description><![CDATA[i have an investor session pitch (thanks @founderinstitute) on tuesday &#8212; hopefully i don&#8217;t cock it up. i think the pitch format is 1 minute long, without the use of visual aids (powerpoint/keynote), so i&#8217;m going to be working on Receet&#8217;s 1 minute &#8220;elevator&#8221; pitch this weekend. 
there&#8217;s been some consternation in the program about [...]]]></description>
			<content:encoded><![CDATA[<p>i have an investor session pitch (thanks @founderinstitute) on tuesday &#8212; hopefully i don&#8217;t cock it up. i think the pitch format is 1 minute long, without the use of visual aids (powerpoint/keynote), so i&#8217;m going to be working on Receet&#8217;s 1 minute &#8220;elevator&#8221; pitch this weekend. </p>
<p>there&#8217;s been some consternation in the program about the difficult (both in terms of time and monetary outlay) terms of incorporation being foisted upon founders. hopefully everybody in the program will find a reasonable balance between incorporating and graduating &#8212; for everybody stuck in this situation, allow me to wish you the best of luck.</p>
<p>anyway, i&#8217;m looking forward to tuesday&#8217;s meeting. the drive is another matter&#8230;</p>
]]></content:encoded>
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		<item>
		<title>WHATT?</title>
		<link>http://www.strapdev.com/2009/12/whatt/</link>
		<comments>http://www.strapdev.com/2009/12/whatt/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 01:18:44 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[fluff]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=81</guid>
		<description><![CDATA[RockYou Hack: From Bad To Worse &#8211; TechCrunch
It&#8217;s absolutely mind-boggling to me that in this day and age, companies are still storing passwords in plain text. It&#8217;s also mind-boggling to me that RockYou&#8217;s database was pwnt by SQL injection &#8212; that&#8217;s a basic thing every web developer worth their salt should be protecting against. I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.techcrunch.com/2009/12/14/rockyou-hack-security-myspace-facebook-passwords/">RockYou Hack: From Bad To Worse &#8211; TechCrunch</a></p>
<p>It&#8217;s absolutely mind-boggling to me that in this day and age, companies are still storing passwords in plain text. It&#8217;s also mind-boggling to me that RockYou&#8217;s database was pwnt by SQL injection &#8212; that&#8217;s a basic thing every web developer worth their salt should be protecting against. I just can&#8217;t believe that a venture funded company (by Sequoia and Lightspeed, no less) fails so hard.</p>
]]></content:encoded>
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		<title>session 5!</title>
		<link>http://www.strapdev.com/2009/12/session-5/</link>
		<comments>http://www.strapdev.com/2009/12/session-5/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 19:16:22 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[fluff]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=79</guid>
		<description><![CDATA[tuesday was session 5 of FI&#8217;s san diego session. we had jon carder again, chris capdevila (with oracle, but he used to be a startup founder) and steve iverson, who&#8217;s building a green, energy efficient amazon s3-like service (at least, that&#8217;s what i got from flipping through his company&#8217;s website). we hit epic traffic on [...]]]></description>
			<content:encoded><![CDATA[<p>tuesday was session 5 of FI&#8217;s san diego session. we had jon carder again, chris capdevila (with oracle, but he used to be a startup founder) and steve iverson, who&#8217;s building a green, energy efficient amazon s3-like service (at least, that&#8217;s what i got from flipping through his company&#8217;s website). we hit epic traffic on the way to the venue (we spent about 40 minutes going from the 805-5 interchange to genessee, which is the first exit and less than 2 miles away) and we swung by laguna beach to pick up a classmate whose car had died (wow, it was really beautiful), so we were all tired and stressed when we walked in (only 20 minutes late, might i add).</p>
<p>the presentation was meh. the investor session wasn&#8217;t terribly constructive, i thought. the presentations were ok, but i was so out of it that i wasn&#8217;t really listening. the real highlight of the session was the discussion we had at the bar after &#8212; that&#8217;s almost more interesting and helpful than the actual in-class session.</p>
<p>anyway, i&#8217;m looking forward to my group meeting on saturday and then class again on tuesday!</p>
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		<title>FI meeting 4</title>
		<link>http://www.strapdev.com/2009/12/fi-meeting-4/</link>
		<comments>http://www.strapdev.com/2009/12/fi-meeting-4/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 03:05:34 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[fluff]]></category>
		<category><![CDATA[founder institute]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=75</guid>
		<description><![CDATA[we had a good meeting on Tuesday (i&#8217;m sorry i&#8217;m late again). trip adler of scribd, jon carder of mojopages, and neil senturia of sdnn + blackbird ventures gave some presentations, mostly about what&#8217;s important to a startup, rather than the posted topic of company roadmaps. some interesting things &#8212; trip has a very product-centric [...]]]></description>
			<content:encoded><![CDATA[<p>we had a good meeting on Tuesday (i&#8217;m sorry i&#8217;m late again). trip adler of scribd, jon carder of mojopages, and neil senturia of sdnn + blackbird ventures gave some presentations, mostly about what&#8217;s important to a startup, rather than the posted topic of company roadmaps. some interesting things &#8212; trip has a very product-centric approach to starting up, while the other two had some other insights. jon told us to be wary of outsourcing. neil made jokes, as usual, but he had some good notes on what he looks for in a startup (there were 10 points, if i&#8217;m not mistaken, and his slides said a startup has to bat 1.000 on all of them. sorry if that doesn&#8217;t make sense; i&#8217;m no good at baseball metaphors).</p>
<p>we got into new groups. hopefully this one is more interactive than the previous one (i had a good time, but i think we could&#8217;ve had more debate). anyway, i&#8217;m looking forward to the first group meeting tomorrow. yatta!</p>
<p>we also have an investor pitch session coming up on monday. i was thinking we should pitch, but apparently neither rich nor i had our names tossed into the ring, so we&#8217;re just going to pitch the investors informally after. we&#8217;ve been working diligently on our slide deck and pitch. if you&#8217;re interested in seeing it, please drop me a line!</p>
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		<item>
		<title>whoops, a bit tardy</title>
		<link>http://www.strapdev.com/2009/11/whoops-a-bit-tardy/</link>
		<comments>http://www.strapdev.com/2009/11/whoops-a-bit-tardy/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 01:59:25 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[founder institute]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=71</guid>
		<description><![CDATA[i completely forgot to update after last week&#8217;s meeting. sorry!
we ended up breaking a side skirt on the car. check out my other blog KOF &#8216;98 for photos. that was the major event. the FI meeting, on the other hand, wasn&#8217;t as good as the others have been so far. it seemed like there wasn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>i completely forgot to update after last week&#8217;s meeting. sorry!</p>
<p>we ended up breaking a side skirt on the car. check out my other blog <a href="http://www.kingoffitment.com">KOF &#8216;98</a> for photos. that was the major event. the FI meeting, on the other hand, wasn&#8217;t as good as the others have been so far. it seemed like there wasn&#8217;t very much energy in the room (energy that is usually supplied by adeo, who wasn&#8217;t in attendance this session), and the presenters seemed unprepared.</p>
<p>we had a very interesting chat (rather, i would say we all &#8220;shot the shit&#8221;) with <a href="http://www.bryanthatcher.com">bryan thatcher</a> after the meeting. he told us crazy stories about his trips to vegas, getting pwnt by a bouncer at a bar, and other shenanigans (some involving dr. werner vogels, who you wouldn&#8217;t expect to be involved in such crazy things). he bought us all drinks after. thanks!</p>
<p>we have an investor session coming up on 7 december. hopefully richard and i are prepared (and hopefully we&#8217;ll be able to pitch). our fingers are crossed that we get some sort of funding by the end of the program!</p>
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		<title>back to the daygo&#8230;</title>
		<link>http://www.strapdev.com/2009/11/back-to-the-daygo/</link>
		<comments>http://www.strapdev.com/2009/11/back-to-the-daygo/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 18:53:31 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[fluff]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=69</guid>
		<description><![CDATA[today&#8217;s the last meeting before thanksgiving break (and for that i&#8217;m thankful &#8212; the drive&#8217;s a pain in the ass). we&#8217;ll be talking about branding this time &#8212; hopefully &#8220;Receet&#8221; doesn&#8217;t get torn to shreds. richard and i came to an interesting epiphany yesterday, so we&#8217;re slightly shifting they way we&#8217;ll be presenting our idea [...]]]></description>
			<content:encoded><![CDATA[<p>today&#8217;s the last meeting before thanksgiving break (and for that i&#8217;m thankful &#8212; the drive&#8217;s a pain in the ass). we&#8217;ll be talking about branding this time &#8212; hopefully &#8220;Receet&#8221; doesn&#8217;t get torn to shreds. richard and i came to an interesting epiphany yesterday, so we&#8217;re slightly shifting they way we&#8217;ll be presenting our idea to people. yatta! i&#8217;ll blog about what happens later.</p>
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		<title>founder institute session 2</title>
		<link>http://www.strapdev.com/2009/11/founder-institute-session-2/</link>
		<comments>http://www.strapdev.com/2009/11/founder-institute-session-2/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 00:32:51 +0000</pubDate>
		<dc:creator>cheez80</dc:creator>
				<category><![CDATA[founder institute]]></category>
		<category><![CDATA[out-of-town]]></category>

		<guid isPermaLink="false">http://www.strapdev.com/?p=65</guid>
		<description><![CDATA[we had some interesting talks this week about basic market research &#8212; it opened my eyes to the legwork that we still haven&#8217;t done (and still need to do). i&#8217;ll be sitting down this week and doing the research that we need to do to make sure we can pitch Receet effectively and cogently.
one of [...]]]></description>
			<content:encoded><![CDATA[<p>we had some interesting talks this week about basic market research &#8212; it opened my eyes to the legwork that we still haven&#8217;t done (and still need to do). i&#8217;ll be sitting down this week and doing the research that we need to do to make sure we can pitch Receet effectively and cogently.</p>
<p>one of the presenters was Joe Betts-Lacroix, who was the former CTO at OQO, which made cool stuff like the OQO 02 UMPC. they fell into the deadpool back in may, but i always wanted one of their UMPCs. too bad.</p>
<p>after the session, we swung by the bar at the hyatt (michael&#8217;s, if i&#8217;m not mistaken) and had some drinks with everybody else and the mentors.</p>
<p>anyway, like last week, i&#8217;m looking forward to next week&#8217;s session.</p>
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